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Many experts make predictions about the future of AI, offering us a glimpse into what may lie ahead. Such forecasts, much like the imaginative depictions in cartoons like "The Jetsons" and "The Flintstones," allow us to explore the perspectives and predictions of those envisioning the future. Taking a closer look at some of the prevalent AI predictions, it's interesting to observe how certain aspects have evolved.

AI and 2023: Change in the Process

Artificial intelligence grew its domain with chatbots, ChatGPT, content writing, face recognition and so on. However, curiosity got all of us; even the most change-resistant people tried to get into AI, and overall, people got a better grasp of what AI can do.

New technologies, like multimodal AI models such as OpenAI's GPT-4 and Google DeepMind's Gemini, allowed AI to handle different data types like images and audio. This marked a shift toward more advanced and versatile AI systems. Addressing the challenge of aligning AI with human values, a new method called Constitutional AI emerged, offering a way to guide AI behaviour by creating a set of values for it to follow.

Additionally, the year witnessed a surge in text-to-video tools, with companies like Runway and Pika AI turning text into dynamic videos, even giving rise to virtual celebrities formed solely by AI, like Miquela. Thanks to Japan, we were not strangers to virtual influencers or celebrities. Kyoko Date and Hatsune Miku rocked our world when they first appeared on the stage. Miku even gave concerts all over Japan! However, from scratch, celebrities like Miquela changed the way we understood the simple concept of reality! Overall, these developments in 2023 showcased the evolving landscape of AI in areas such as multimodality, value alignment, and creative applications.

4 AI Predictions for 2024: Change Expected

Looking ahead to 2024, we can surely say 2023 has been a year of change. Previous years allowed us to open our minds about the inevitable changes and taught us how to adapt to them, business-wise and reality-wise. Now, let's explore some of the widely discussed predictions for this year and observe whether they materialize or not.

1) Advanced Multi-Modal AI: A Revolution in Everyday Life and Industries

In the realm of AI, the expansion of multi-modal and multi-sensory models has been a notable trend, with specialized systems advancing their ability to process diverse information sources like text, images, 3D, audio, video, and even brain activity. Looking forward to 2024, the expectation is that these technologies will continue progressing and seamlessly integrating into our daily lives.

Envision more context-aware AI applications capable of intricate interactions, exemplified by innovations like the recently unveiled wearable AI pin. This signifies the emergence of AI-powered devices that comprehend and respond to various sensory inputs, potentially taking autonomous actions with minimal human intervention. Anticipate businesses incorporating these AI systems in practical scenarios, ushering in a transformative era across industries such as healthcare, education, robotics, and e-commerce, fundamentally reshaping our interaction with the world.

2) Reality Shift: AI and Perception

Today, we find ourselves at the threshold of a reality shift marked by the emergence of virtual celebrities, AI-crafted humans, and groundbreaking AI-generated content and art. The fusion of advanced technologies has propelled us into an era where virtual influencers like Miquela challenge our conventional understanding of fame, with AI creating their digital personas and driving their narratives.

The concept of AI-formed humans, a product of text-to-video tools, introduces a new dimension to our perception of reality, blurring the lines between the organic and the artificial. A good example is Synthesia, an AI-powered host who will present your materials and talk on your behalf! Synthesia takes the form of its human host; with their consent, the person's facial features and reactions are embedded in the software. This way, the person talking looks like a real person; however, it is not!

Adding to the wave of AI innovations, Lalas and Voice-Swap AI present intriguing examples of how technology is reshaping our auditory experiences. These tools empower users to not only alter their voices but also enable a unique capability: transforming text into melodic tunes, essentially making the voice sing songs. Lalas and Voice-Swap AI showcase the expanding horizons of AI applications, where the fusion of creativity and technology introduces novel ways for individuals to engage with and personalize their audio content.

As we traverse this transformative journey, businesses and creatives leverage these innovations, heralding a future where AI plays an integral role in shaping our cultural and artistic experiences. The reality shift unfolds, offering a glimpse into a realm where the boundaries between imagination and creation are redefined. Are we approaching a point where distinguishing between reality and illusion becomes increasingly challenging?

3) Secure Future: AI Safety in 2024

It is a human thing to be scared of the unknown. Protecting ourselves from the expanding power of AI is the right thing to do. In 2024, governments and individuals will be smarter when integrating AI into their worlds. Major AI organizations, including IBM and Meta, are joining forces to create resilient AI systems equipped with standardized safety protocols and ethical best practices.

The formation of the AI Safety Alliance, which includes industry giants like Intel, Oracle, Dell and so on, signals a collaborative effort to address AI-related concerns. This alliance seeks to offer alternatives to closed AI systems, encourage responsible AI innovation, and ensure scientific rigour, trust, safety, security, diversity, and economic competitiveness.

Furthermore, it advocates for the growth of AI hardware, promotes advancements in open AI technology development, and establishes global benchmarks, resources, and standards to guide responsible AI development. IBM remains dedicated to fostering AI safety and ethics, championing open innovation within the AI development landscape.

Insurance in the AI Field

In 2024, insurers are adapting to the increased use of GenAI by offering specialized coverage for financial losses due to AI model failures, similar to the evolution of cybersecurity insurance. This innovative concept, known as hallucination insurance, extends coverage to include errors and failures in the overall AI system. Despite being an emerging idea, it could address risk management concerns for various stakeholders. Gartner predicts potential adoption by over fifty percent of large enterprises, presenting a lucrative opportunity for insurance companies in 2024.

4) AI as a Team Member in 2024

In 2024, a notable trend will be the widespread adoption of virtual assistants in industries to monitor assets and the workforce. These advanced AI-driven assistants will optimise operational efficiency, ensure workplace safety, and enhance overall productivity.

Companies will leverage virtual assistants to track and analyze equipment performance, streamline logistics, and monitor employee well-being. These AI solutions will offer real-time insights, enabling proactive decision-making and facilitating a more seamless and responsive workflow. Integrating virtual assistants into various industry sectors will transform how businesses manage and oversee their operations.

Furthermore, industries will increasingly rely on virtual assistants to foster collaboration and communication among team members. These AI-powered tools will facilitate information sharing, task coordination, and project management, improving coordination and streamlined workflows.

The ability of virtual assistants to provide instant access to relevant data and insights will empower decision-makers and contribute to more informed and efficient decision-making processes within organizations. As businesses embrace these virtual assistants, the landscape of workplace dynamics will evolve, ushering in an era of enhanced connectivity and productivity across diverse industry sectors.

AI Assistant

Why will AI assistants be the thing of 2024? AI assistants' real-time insights empower proactive decision-making and foster a more seamless and responsive workflow. Beyond asset monitoring, businesses increasingly rely on AI-powered virtual assistants to foster collaboration among team members. These tools facilitate information sharing, task coordination, and project management, improving coordination and streamlined workflows. The instant access to relevant data and insights offered by virtual assistants transforms decision-making processes within organizations.

Moreover, the protective capabilities of AI are becoming more pronounced. AI-powered cameras and visual decision-making contribute to safer and more efficient work environments. These systems can monitor workers, calculate efficiency through different working plans, identify potential dangers, assign responsibility, and enhance security.

In a world where AI is not just a tool but a trusted ally, businesses are embracing these virtual assistants to navigate the complexities of their operations and ensure a safer, more efficient future. Why work with several people or applications when you can upgrade your business with one AI assistant that makes rational decisions on your behalf, with your approval, taking care of everything?


The year 2023 showcased the transformative impact of artificial intelligence (AI) across diverse sectors. Innovation surged from multimodal AI models like GPT-4 to Constitutional AI addressing ethics and text-to-video tools, giving rise to AI-driven virtual celebrities. Predictions for 2024 highlight continued advancements, with multi-modal AI revolutionizing industries and the concept of a reality shift challenging perceptions.

AI safety takes centre stage in 2024, with alliances forming to establish standardized protocols. Insurance adapts to AI risks with specialized coverage like hallucination insurance. The prediction of AI functioning as a team member in 2024 reflects the increasing reliance on virtual assistants, transforming business operations and communication.

Turning our focus to AI’s vision, 2024 is poised to witness a significant surge in AI monitoring capabilities through visual analysis! AI's role in surveilling and interpreting camera visual data will revolutionize security and monitoring systems. Advanced algorithms will enhance real-time analysis, enabling quicker response to potential threats and significantly improving overall surveillance efficiency. 

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